Production Samples for SZA

Tour merch for SZA's debut album "Z"

Thing Things Email content

B2B Email Content for Thing Thing with The Park Showroom. SENT TO : 6,500 WHOLESALE CONTACTS 32% OPEN RATE 19.8% CLICK RATE

Oublier Email Content

With a fast growing email list I was tasked with managing and delivering email content to multiple target-audiences. When I started working with Oublier the email list was just under 200 over the next 4 years it grew to over 000 organic subscribers. These number are were a team effort, from social media — wholesaling. There was a huge push for quality, fashion forward, and unique clothing for those of a larger stature.

Production Samples for TDE

Helped design short run samples for Top Dawg Entertainment. Some items went into full production for tour merchandise others remained 1of1 samples that may still be floating around in the world.

Deus Ex Machina Email content

B2B Email content for Deus Ex Machina with the park showroom. SENT TO : 17,400 WHOLESALE CONTACTS 28% OPEN RATE 17% CLICK RATE

core II lookbook

lookbook design and production for oublier’s “Core II” collection. This catalogue was envisioned as a large format newspaper with inserts and invites for the Magic Trade-show in Las Vegas. This was a short turn around project. Both post production and print ready deliverables were sent to printer in under a week. With an expedited turnaround unfortunately we were forced to leave the large format newspaper idea behind.

Oublier curated web experience

Designed and conceptualised a curated web experience for Oublier’s “dimensions” launch. We wanted to create an unorthodox approach to better captivate audiences. This website changed almost monthly after A/B testing. Sales increased by 15% over the 6 month duration of this curated website experiment and gained over 500 email signups with no digital Ads.

Instagam content

Delivered digital content for Los Angeles based big + Tall company Oublier. A series of story and instagram ready posts were delivered to client which was used in preparation for new “Core II” collection.

Packaging Design

Conceptualised box packaging that was used in conjunction with the companies catalogue launch. Box shipped with all purchases and was wrapped with soft textured linen paper and accompanied by a physical copy of the catalogue.

ecommerce and conceptualizing

Designed and maintained web design for big + Tall company Oublier. Was asked to use a system that can easily be taught and managed without assistance.

Branding Package

Designed branding package for start-up company S. Kanouni. As a new company, I was asked to deliver branded material ready for both digital applications and print. I delivered business cards, post cards, posters, and packaging material. The company used post cards and mailers as physical invites for trade shows around Los Angeles county.

E-commerce web design

Designed and managed web design for Los Angeles based company S. Kanouni. Was asked to use a system that can easily be taught and managed without assistance. Over a 12 month span, online visitation grew from a non-existing 0 monthly visitors to 1200 and an average browsing duration of 3 minutes for both desktop and mobile. Sales increased by 5% month over month but the highest increase in sales came from face-to-face sales in weekly outdoor markets around Los Angeles county. These numbers are attributed to both digital advertising and email marketing campaigns.

S. Kanouni Post production

Post production for Los Angeles based company S. Kanouni. Image manipulation, photo cleanup, and added graphics helped to make the beautiful images pop both digitally and physically printed.

Lavish Collection Lookbook

Catalogue production for Los Angeles based company S. Kanouni. 
Was challenged with art directing the photoshoot for best visual representation for online and print. From final photoshoot images, I completed full post production, image cleanup, and catalogue designing. Delivered both digital copies and print ready files for physical printed copies just in-time for trade show season. Used images for 4-month digital campaigns, ads, and instagram content.

Desktop and Mobile Web Design

Designed, Launched, and Managed online presence for Los Angeles based company B. James.   Over a 12 month span, online visitation grew from an average of 350 monthly visitors to 3000 and an average browsing duration of 4 minutes for both desktop and mobile. These numbers are attributed to both digital advertising and email marketing campaigns.

Packaging Concepts

Designed packaging concepts for Los Angeles based company for a range of medium sized products launched in 2020. Adobe dimension made this concept easily visualized.

Newspaper prop for short film "Culture Vulture"

Created and printed this newspaper cover for students at the London Film School.

2018 Personal Business Cards

Printed on 22pt thick cardstock with iridescent sides and graphic signature