Engineering Digital Ecosystems.
Creative Strategist and Multi-disciplinary designer shaping brand worlds across culture, commerce, and experience.
Portfolio in development.
I have always been drawn to the spaces where ideas become real. My work sits across creative strategy, digital platforms, and brand worlds, but at its core it is about helping people shape experiences that feel intentional, cohesive, and culturally aware.
Over the years I’ve found myself stepping into moments of change. Sometimes that looks like helping a team clarify their direction, sometimes it means building new systems from the ground up, and other times it is simply bringing structure to ambitious ideas so they can grow sustainably. I enjoy the process of connecting vision with execution and making complex things feel natural.
What excites me most is the emotional side of creative work. I am deeply interested in how people move through environments, how stories unfold across touchpoints, and how thoughtful design can turn an interaction into a memory. This is why I have always felt a strong pull toward live events, activations, and experiential projects where the audience is not just observing but participating.
I care a lot about creative communities and the exchange of knowledge. Mentoring and collaborating with emerging talent has been an important part of my journey, and I believe the most interesting work happens when people are generous with what they know.
As I look ahead, I want to continue working with artists, studios, and cultural organizations that are exploring new ways of bringing ideas into the world across both physical and digital spaces. I am especially curious about how new tools and technologies can expand what is possible without losing the human element that makes experiences meaningful.
On a personal note, one of my lifelong goals is to design a haunted house. The challenge of shaping atmosphere, pacing, and emotional tension captures everything I love about storytelling and immersive design.
More than anything, I am motivated by the chance to make work that feels alive and leaves people with a sense that they were part of something considered and memorable.
Work History.
As the lead strategic architect for Grammy Award-winning artist Chandler Moore, I was tasked with building a digital home that could match the energy and scale of his global fandom. Moving beyond standard merchandise drops, I conceptualized and deployed a comprehensive zero-to-one social commerce ecosystem in under 48 hours.
By bridging digital video narratives with frictionless UX, I scaled net-new revenue streams across physical products, global tour ticketing, and premium bookings. My focus on community-first automations ultimately boosted fan lifetime value (LTV) and repeat engagement by 59%.
Steering the digital transformation for celebrity entrepreneur Kim Kimble required a delicate balance of high-end editorial art direction and rigorous commercial optimization. I orchestrated a total overhaul of her eCommerce storefront, transforming a fragmented user journey into a premium digital experience that ignited a 320% revenue surge.
Beyond the visual redesign, I tackled the operational backend—simplifying complex fulfillment logistics, slashing shipping delays by 40%, and engineering automated CRM workflows that maximized customer lifetime value by 37% without ever sacrificing authenticity.
For Izayla, the objective was to elevate a direct-to-consumer brand to stand shoulder-to-shoulder with luxury retail giants like Saks Fifth Avenue. As Creative Lead, I forged a highly conceptual, culture-forward brand narrative that completely repositioned the label in the digital space.
By integrating social-first storytelling with an experiential website, I catapulted DTC conversions from 0.3% to 1.4% (a 4.6x increase). Furthermore, I activated automated CRM lifecycles that successfully expanded recurring subscriber revenue to account for one-third of total sales.
During my tenure at this premier fashion agency, I championed creative innovation and operational expansion across a portfolio of 30+ luxury brands. I led coordinated, integrated campaigns and massive experiential trade show activations that drove a 20% surge in B2B engagement.
Beyond agency client work, I acted as an internal entrepreneur, successfully incubating and scaling three distinct ventures from zero to profitability. I also formalized our talent pipeline, mentoring over 20 creative interns annually to elevate our in-house art direction and design output.
Selected Client Roster.
A selection of agencies, brands, and creatives I have partnered with.
Curriculum Vitae.
Review my full structural resume and industry recommendations below.
Let's build something extraordinary.
Whether you are looking to collaborate on a new digital ecosystem, seeking a Creative Strategist for your team, or just want to discuss the future of the creator economy—drop me a line.
Create@JonathanBarnes.work
(213) 267-2355
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